EMBA Professor Luis Lages: When your work is your passion, success is a natural consequence

Professor Luis Lages teaches Marketing Management at the AUBG EMBA Program. He is a full professor at Nova School of Business and Economics in Portugal, Visiting Scholar at LBS and MIT Engineering School and a Visiting Faculty at MIT Sloan School of Management. He conducted Doctoral Research at Warwick University (UK) and Post-Doctoral Research at MIT (USA) and Stanford University (USA). With over 20 years of professional experience in teaching, research and consultancy, Professor Lages is the creator of the famous Value Creation Wheel (VCW). Read our interview with him to learn more about his teaching interests and career.